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性别：保密 生日：1984-07-03
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注册日期：2017-04-06 17:07:22
自我介绍：In Saudi Arabia where many people spend a big chunk of their lives online, like elsewhere in today's world, John Gunti seems like a relic from a bygone era.<br /><br />The Indian national knocks on doors in the business district of the Saudi capital Riyadh, hoping to sell a 22-volume World Book Encyclopedia that weighs about 25 kilogrammes (55 pounds).<br /><br />Even though times are tough in an oil-dependent economy where everyone is cutting back, Gunti says: "Cold calling is my passion."<br /><br />Indian salesman John Gunti carries fold-out promotional material to help with his sales pitch Fayez Nureldine (AFP)<br /><br />But what would anybody want with such a tome these days, when every question can be answered on a smartphone?<br /><br />As a direct marketer, rather than just a static display in a bookshop, he is always ready to explain.<br /><br />"You'll ask me 100 questions. I'll answer your 100 questions," says Gunti, 47, who carries fold-out promotional material in a smart black satchel to help his pitch.<br /><br />After 11 years in the business, and prior experience in medical diagnostic sales back home, Gunti says <A HREF='http://birgithstradel.dk/index.php?option=com_vitabook'>birgithstradel.dk</A> it doesn't matter what product is being sold.<br /><br />"If you want to sell a stone, you can sell it. If you want to sell sand, you can sell it. What matters is attitude: I have to sell this product," he says.<br /><br /><b>Still, Gunti believes books have their place, even though sales have slumped to almost nothing.</b><br /><br /><u><i>- Lonely business -</i></u><br /><br />Gone are the days when his company, Pioneer House, had about 20 salesmen, all of them from South Asia, who even came to blows over customers.<br /><br /><u><i>Not the fast-talking Gunti, <a href="http://tuseti.ru/index.php?action=profile;u=316534">tuseti.ru</a> though.</i></u><br /><br /><u><b>He says he never relied on fists but only on his power of persuasion.</b></u><br /><br /><b>Gunti once had three or four salesmen under him and got a share of their income as well as his own.</b><br /><br /><u><i>"I worked on commission all these years."</i></u><br /><br />The more prosperous era ended about two years ago, coinciding with the collapse in Saudi Arabia's oil revenues and ensuing cutbacks throughout the economy.<br /><br />"It was good some time ago but now... the demand has gone down," leaving only Gunti and one other Pioneer House salesman hunting for customers.<br /><br /><b>According to him, theirs is the last surviving Riyadh firm in this business.</b><br /><br />Gunti depends on the roughly 25-percent share he earns on each 2,000 riyal ($533) World Book Encyclopedia set he sells.<br /><br />He also offers the more costly Encyclopedia Britannica, children's encyclopedias and <a href=http://www.attubi.it/profile.php?lookup=205889>http://www.attubi.it/</a> multimedia educational programmes from which <a href="http://www.sweedex.se/forum/?bid=1">http://www.sweedex.se/forum/?bid=1</a> he also gets a cut.<br /><br />"There were times where I sold five encyclopedias or six encyclopedias a month," says the well-spoken Gunti, glasses perched atop his head.<br /><br /><b>"The ideal ratio is that if you make five presentations, you need to close one deal."</b><br /><br />Now it takes 100 meetings to make a sale, so "you need to make more effort to meet more people," he says.<br /><br /><b>"Ninety-nine percent are 'nos'."</b><br /><br /><b>Some of his business comes from referrals but most of his time is spent on cold calls.</b><br /><br /><b>- Tough times -</b><br /><br />He rides elevators up and down the towers of Olaya Street and King Fahad Road <A HREF="http://minzdrav.saratov.gov.ru/forum/index.php?PAGE_NAME=profile_view&UID=18930">http://minzdrav.saratov.gov.ru/forum/index.php?PAGE_NAME=profile_view&UID=18930</A> in <A HREF=http://otakuexplorer.cba.pl/index.php?subaction=userinfo&user=okogidaqu>otakuexplorer.cba.pl</A> Riyadh's business district, ringing doorbells.<br /><br /><u><b>Experience tells him who to target.</b></u><br /><br /><strong>"If I go <a href="http://larrywestonstudio.com/guestbook/">co to za strona</a> an office I don't just approach every person there."</strong><br /><br />Gunti, who speaks some Arabic but makes his pitch in English, says he <a href="http://waldviertlersepp.at/index.php?option=com_phocaguestbook&id=1">waldviertlersepp.at</a> has the best luck with Jordanians, Syrians, Egyptians and Palestinians from among the millions of expatriate workers in the kingdom.<br /><br /><strong><u>Saudis and other Arabs are less likely buyers.</u></strong><br /><br />"I'll approach and I'll introduce myself in a friendly way so that he gets friendly with me," Gunti says.<br /><br /><i><u>"Then I start my pep talk and get his background about his children and their ages and everything.</u></i><br /><br />"Then in my mind I decide what (product) to present to him, so accordingly I'll <a href="http://protoshotel.ru/index.php?subaction=userinfo&user=isekizyt">protoshotel.ru</a> make a presentation.<br /><br /><b>"Then I'll close the deal."</b><br /><br /><b>That is the tricky part -- getting a stranger to part with 2,000 riyals.</b><br /><br />"It all depends on how you make your presentation," says Gunti. "He buys because of John, not because of the product, not because of the company. Because of trust in John."<br /><br />Every customer asks why he should <a href="http://zestaphoni.com/index.php?subaction=userinfo&user=igelumu">zestaphoni.com</a> buy the printed encyclopedia, to which Gunti answers: "A book is more comfortable" than online and "has its place".<br /><br />The salesman says he enjoys a job where he can help children learn, and he still believes "there is a big market".<br /><br /><b>But the kingdom's economic slowdown has left him barely getting by.</b><br /><br /><u>"It's (a) tough time for me," Gunti admits, his business shirt showing signs of wear.</u><br /><br /><u>"I'm unable to send any money back home" to his wife and two grown daughters in Hyderabad.</u><br /><br /><b>"This month I may earn only 2,000 riyals. Or even there were times I earned only 1,500 riyals."</b><br /><br /><b>He doesn't know how much longer he can keep going.</b><br /><br />"I'm really planning to quit," he says. "I have plenty of talents -- people skills and presentation ability -- that could be useful elsewhere."<br /><br />But Gunti firmly believes that, far from dying out, door-to-door sales is something that will <A HREF="http://autoparts.kz/index.php?subaction=userinfo&user=yhyvugeco">autoparts.kz</A> survive economic downturns.<br /><br /><u><b>"Door-to-door is a system," he says. "Direct marketing will never die."</b></u><br /><br />Indian salesman John Gunti says some of his business comes from referrals but most of his time is spent on cold calls Fayez Nureldine (AFP)<br /><br />Indian salesman John Gunti plys his trade in Riyadh's business district Fayez Nureldine (AFP)
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